The Kooples

I have absolutely fallen in love with The Kooples‘ ad campaign, which features real-life couples looking drop-dead cool and outfitted in interchangeable separates by Kooples, of course. A bit of rock ‘n’ roll with a British edge, the line was founded by three French brothers who turned to Saville Row for their iconic ateliers. Saville Row is a street in Mayfair, London, made famous for its bespoke tailoring. If fact, the term “bespoke” is understood to have originated in Savile Row when cloth for a suit was said to “be spoken for” by individual customers. Check out the rest of the too-sweet videos from their campaign here!


(via NomadicD)

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42 Comments

  1. wieneke wrote:

    nice!!

    12.12.11
    Reply
  2. Zane wrote:

    love the idea and beautiful photos

    12.12.11
    Reply
  3. Snazzy!!!!!!!!!!

    12.12.11
    Reply
  4. Hannah wrote:

    It’s kind of uncanny how much the model pairs look like siblings. Also, I like the color schemes going on here.
    whatthehaute.com

    12.12.11
    Reply
  5. J Umm wrote:

    so chic

    STYLE DECORUM

    12.12.11
    Reply
  6. Nomadic D wrote:

    Awesome, right? Have to say, I feel crazy honored that you’ve linked back to me, you know this blog is one of my absolute favorites!

    http://nomadic-d.blogspot.com/

    12.12.11
    Reply
  7. Erika wrote:

    Looove the Style and Images! What a great Idea!

    12.12.11
    Reply
  8. isabelle wrote:

    great idea – but why are they looking so sad???

    12.12.11
    Reply
  9. Lauren wrote:

    @NomadicD of course we give credit where credit is due! I check your blog often to see what’s happening in Spain. I am still waiting to hear from you what your other pet peeves are about living there? As I said earlier I would trade places with you in a heartbeat! I miss Spain everyday
    besos

    12.12.11
    Reply
  10. allison wrote:

    ah! i’ve totally seen these videos and love it!

    http://www.absurdlypeculiar.blogspot.com

    Also, check out information for UGG Australia: Design for a Cause on my blog. Not only can you win $5000 but the proceeds of the winning design go to the Boys and Girls Club of America!!

    12.12.11
    Reply
  11. Good idea…nice post.

    I like art pics.

    XOXO from Munich

    La Vie Quotidienne

    http://www.laviequo.com

    12.12.11
    Reply
  12. vasilieva wrote:

    yeah, i love it too, it’s absolutely perfect perfect and i just adore the fact that all these couples look sort of real, great stuff

    http://www.vasilievablog.com/
    x

    12.12.11
    Reply
  13. Ambyr wrote:

    The Kooples always have such good jackets. I love the details, colors and cuts.

    xoxo
    http://www.thewrittenrunway.com

    12.12.11
    Reply
  14. Kia wrote:

    This video reminds me how badly I dislike the German accent 😀
    But levely photos, I really like this idea.

    12.12.11
    Reply
  15. Hannah wrote:

    i love the way these shots were taken!

    wtfwhatthefashion.blogspot.com/

    12.12.11
    Reply
  16. I love The Kooples! I discovered it when I arrived to London and it´s lovely!

    http://etralalondon.blogspot.com/

    12.12.11
    Reply
  17. 12.12.11
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  18. Jay wrote:

    This is really cute and I love the couple videos they have. So sweet.

    12.12.11
    Reply
  19. Ría wrote:

    I love your post! This one is great

    http://www.atitelavoyacontar.blogspot.com

    12.12.11
    Reply
  20. Jessie wrote:

    the kooples has gotta be my favorite brand. i think they have such a cool aesthetic. i am such a huge fan.
    xx, http://wordbyjessie.com/

    12.12.11
    Reply
  21. Some of them really look alike! I also love the angle from which they were shot! My bf and I look like Sesame Street’s “one of these things just doesn’t belong here…” but that’s me – opposites attract!

    http://www.inherentstylela.com/

    12.12.11
    Reply
  22. Jaeger wrote:
    12.12.11
    Reply
  23. shirl wrote:

    love the style! the tailoring is amazing.

    http://www.handsomecomely.com

    12.12.11
    Reply
  24. Haha love the Kooples! I want to be in their adverts with my boyfriend 😀
    http://hannahalehandra.blogspot.com/

    12.13.11
    Reply
  25. Nikki wrote:

    Now this is how you do an ad campaign! It’s incredibly genius to use real-life couples in their adverts and I just love their tailored, refined looks. It’s definitely striking.

    http://www.cositabella.com

    12.13.11
    Reply
  26. I’m in love with them! Great post!

    http://www.dottoddot.com

    12.13.11
    Reply
  27. emma wrote:

    they’re not actually couples! a friend of a friend was approached by them and they paired him with a random girl instead of his actual girlfriend!
    that said all burgundy is a winning outfit now and forever

    12.13.11
    Reply
  28. Nate wrote:

    I would find it difficult to find the patience and compassion reserves necessary to talk with anyone who puts this much effort into their appearance. Hopefully, they don’t come off so douchey in real life.

    :: insert retort (from some self-obsessed twat of style desperate to be cool) about me being douchey ::

    12.13.11
    Reply
  29. nicola ricketts wrote:

    Can anyone tell me when the sale starts

    12.14.11
    Reply
  30. Ed wrote:

    Love the tailoring of the Kooples range of clothing and the colourway. Very nice indeed.

    12.15.11
    Reply
  31. Kelly wrote:

    Very nice idea, great photos too

    12.16.11
    Reply
  32. Kausar wrote:

    Absolutely in love with everything! I WANT ‘EM ALL! 😀

    12.17.11
    Reply
  33. kim wrote:

    if you notice these couples look like each other in different sex

    12.30.11
    Reply
  34. Polly wrote:

    Sweet but these are not actual ‘couples’. They are models. A few do actually know each other.

    3.17.12
    Reply
  35. Davina wrote:

    great and educative content, thanks for being so important for the education.http://www.asusbrasil.com

    4.16.12
    Reply