Founded in 2010 by Erica Chan Coffman, Honestly WTF is a lifestyle blog curating stories covering fashion, art, travel, interior design, and DIY. Her passion for design and craft comes from her extensive background in jewelry design and her experience working in the art industry.
What we do.
By the Numbers.
Last Updated: July 2021
Blog Monthly Pageviews
Pinterest Monthly Total Audience
Creative. Trendsetter. Clever. Curious. Globetrotter. Erica's audience relies on her to provide them with the aspirational content that inspires them to create, replicate or simply to discover something new.
*Audience insights via Quantcast
We are continuously surprised and grateful for the amount of thought & innovation that goes into each post that we do with Erica and the HonestlyWTF team. Erica always comes up with ideas around unique ways to use our product. Not to mention that their team is an absolute joy to work with!
- artifact uprising
Click on any logo to view the partnership in action
One King's Lane
Everything But The House
ABC Carpet & Home
Hong Kong Airlines
Featured In . . .
One Kings Lane
The Wall Street Journal
Barneys New York
FYI Television Network
Who What Wear
Erica on The Martha Stewart Show
The Honestly Media team have been fantastic partners to work with. They are always prompt and professional, and continuously provide beautiful content for our clients.
- hello society
Let’s Work Together.
We love collaborating with brands that authentically fit the style and voice of our blog. Please contact us so we can brainstorm how to best meet your goals.