Founded in 2010 by Erica Chan Coffman, Honestly WTF is a lifestyle blog curating stories covering fashion, art, travel, interior design, and DIY. Her passion for design and craft comes from her extensive background in jewelry design and her experience working in the art industry.
What we do.
By the Numbers.
Last Updated: July 2021
219K+
Blog Unique
Monthly Visitors
456K+
Blog Monthly Pageviews
144K+
Instagram Followers
7.1M+
Pinterest Followers
82M+
Pinterest Monthly Total Audience
Elsewhere:
Our Audience*
Creative. Trendsetter. Clever. Curious. Globetrotter. Erica's audience relies on her to provide them with the aspirational content that inspires them to create, replicate or simply to discover something new.
87%
Women
58%
AGES 25-44
36%
$50-100K
Household Income
53%
$100-150K
Household Income
Interests:
Home
+ Garden
Lifestyles
+ Hobbies
Travel
+ Hotels
*Audience insights via Quantcast
“
We are continuously surprised and grateful for the amount of thought & innovation that goes into each post that we do with Erica and the HonestlyWTF team. Erica always comes up with ideas around unique ways to use our product. Not to mention that their team is an absolute joy to work with!
- artifact uprising
”
Featured Partnerships
Click on any logo to view the partnership in action
Additional Partnerships
Old Spice
American Express
Gap
Toyota
J.Crew
Home Depot
Target
Cotton
Ford
method
Boursin
Loloi Rugs
Pottery Barn
Amazon
One King's Lane
LG
Lowe's
Teva
Edwards Desserts
Everything But The House
ABC Carpet & Home
David's Bridal
Moda Operandi
Plum Organics
Minted
Hong Kong Airlines
Finn Air
Parachute
Ferragamo
Aperol
Swarovski
Renaissance Hotels
Zappos
Madewell
Rothy's
Senreve
Intuit
Absolut
Josh Cellars
Redbreast Whiskey
Ketel One
The Inside
Maisonette
Featured In . . .
Martha Stewart
The Coveteur
Vogue
One Kings Lane
Allure
The Wall Street Journal
Barneys New York
House Beautiful
FYI Television Network
Footwear News
My Domaine
Who What Wear
Refinery29
Business Insider
Lonny Magazine
CN Traveler
SF Chronicle
Erica on The Martha Stewart Show
“
The Honestly Media team have been fantastic partners to work with. They are always prompt and professional, and continuously provide beautiful content for our clients.
- hello society
”
Let’s Work Together.
We love collaborating with brands that authentically fit the style and voice of our blog. Please contact us so we can brainstorm how to best meet your goals.
Partnerships@honestlywtf.com