It was only a matter of time before seasoned world traveler, art director, fashion consultant and style maven Sofía Sanchez de Betak would add clothing designer to her repertoire. In 2017, the Argentinian launched her label Chufy, inspired by her worldwide travels. Each season would focus on a new destination and culture, while collaborating with local artisans and her goal was to reinterpret the experiential, joyful feeling you get from souvenirs - except, with a modern and effortless kind of elegance. I love her use of prints and vibrant color for each collection, previously inspired by Greece, Japan, Mallorca, Kenya, Argentina, Marrakech and most recently, Dubai. The silhouettes are relaxed and easy . . . and just straight up cool.