FREDA SALVADOR Spring 2017

If you look down at my feet, on any given day of the week, I’ll most likely be wearing a pair of FRĒDA SALVADOR shoes. I love, and live in, them. But then again, you already know that.…

Day 1: FREDA SALVADOR Giveaway

If you follow us on Instagram, you’ll notice that we are absolutely obsessed with FRĒDA SALVADOR footwear. Season after season, co-founders Cristina Palomo Nelson and Megan Papay design each collection and journey to Spain to see the artisan shoemaking process through.…

FREDA SALVADOR Spring 2014

One of the two pairs of shoes I practically lived in, before, throughout and after my pregnancy, was FRĒDA SALVADOR‘s black, patent leather d’Orsay loafers. The other pair was an identical pair but in brown. Needless to say,…

One, Two Step: FREDA SALVADOR

Banana Republic is celebrating its 35th anniversary this year. And in keeping with the San Francisco based company‘s pioneering nature, we are exploring the inspirational stories behind three Bay Area entrepreneurs – each who have built…

Freda Salvador

This fall marks the eagerly awaited debut of Frēda Salvador‘s collection of two-toned booties and interchangeable oxford-loafer flats. Designed in Sausalito by friends Megan Papay and Cristina Palomo, the shoes are made with most supple nappa leather and printed pony hair in Christina’s native…

Day 3: FREDA SALVADAOR

To say we’re FRĒDA SALVADOR‘s #1 fans would actually be quite an understatement. We’ve been devotees of the San Francisco based footwear label since the launch of their first collection in 2012. Season after season, designers Megan Papay and…

Love, Freda

I recently visited Freda Salvador‘s new flagship store in San Francisco and picked out a pair of shoes for myself from their spring collection. You can imagine how difficult it was to narrow down my…

A San Francisco Staycation

Burn out is real. Between juggling summer travel, the kids’ camp schedule and my personal work load, I, the self-proclaimed queen of multi-tasking, have been feeling stretched too thin. This is why I’m so grateful…

Thankful

2015 is coming to an end and today, on Thanksgiving’s eve, I’m reflecting on the year and all the ways in which I feel thankful. I’m thankful for the creative surge that I so craved post…

DIY Uneven Denim Hem

Many of you asked about the jeans I wore in last week’s DIY so I thought I’d share the far too easy steps to achieve the same look. They were inspired by a pair of Vetements,…

Papillionaire Bicycles

The first few moments on a bicycle always brings me back to the first time I dropped by training wheels, with memories of my dad sprinting alongside me while gripping onto my seat and cheerfully encouraging me…

Last Call, Y’all

As sale season nears its end, markdowns are as big as they get. This is when I punish my pocketbook by gleefully stocking up on shoes. And shoes. And more shoes. We’ve scoured some of…

Gift Guide 2013: The Country Girl

The holidays are creepin’ and so begins our annual series of gift guides. For the next few weeks, we’re rounding up all of our favorite things in hopes that they will inspire you with ideas,…