J.Crew is for crazy for color. And we are totally grateful for this obsession. I mean, have you ever noticed the color palette in the corner of their catalogs and wondered exactly how many shades of pink they must play with to get that perfect shade?! 310 shades, apparently. You’ve got to check out this Wes Anderson-like video, which gives us a sneak peek into J.Crew’s color library, and see just how much goes into a single color. Amazing!

Color Crazy 1

Color Crazy 2

Color Crazy 7

Color Crazy 3

Color Crazy 5

Color Crazy 6

Color Crazy 8

 (images by Plenty of Colour via Dusty Burrito