Honestly WTF

The Kooples

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I have absolutely fallen in love with The Kooples‘ ad campaign, which features real-life couples looking drop-dead cool and outfitted in interchangeable separates by Kooples, of course. A bit of rock ‘n’ roll with a British edge, the line was founded by three French brothers who turned to Saville Row for their iconic ateliers. Saville Row is a street in Mayfair, London, made famous for its bespoke tailoring. If fact, the term “bespoke” is understood to have originated in Savile Row when cloth for a suit was said to “be spoken for” by individual customers. Check out the rest of the too-sweet videos from their campaign here!


(via NomadicD)

40 Comments

  1. Hannah    December 12, 2011

    It’s kind of uncanny how much the model pairs look like siblings. Also, I like the color schemes going on here.
    whatthehaute.com

  2. Lauren    December 12, 2011

    @NomadicD of course we give credit where credit is due! I check your blog often to see what’s happening in Spain. I am still waiting to hear from you what your other pet peeves are about living there? As I said earlier I would trade places with you in a heartbeat! I miss Spain everyday
    besos

  3. Kia    December 12, 2011

    This video reminds me how badly I dislike the German accent :D
    But levely photos, I really like this idea.

  4. emma    December 13, 2011

    they’re not actually couples! a friend of a friend was approached by them and they paired him with a random girl instead of his actual girlfriend!
    that said all burgundy is a winning outfit now and forever

  5. Nate    December 13, 2011

    I would find it difficult to find the patience and compassion reserves necessary to talk with anyone who puts this much effort into their appearance. Hopefully, they don’t come off so douchey in real life.

    :: insert retort (from some self-obsessed twat of style desperate to be cool) about me being douchey ::

  6. Ed    December 15, 2011

    Love the tailoring of the Kooples range of clothing and the colourway. Very nice indeed.

  7. Polly    March 17, 2012

    Sweet but these are not actual ‘couples’. They are models. A few do actually know each other.

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