I have absolutely fallen in love with The Kooples‘ ad campaign, which features real-life couples looking drop-dead cool and outfitted in interchangeable separates by Kooples, of course. A bit of rock ‘n’ roll with a British edge, the line was founded by three French brothers who turned to Saville Row for their iconic ateliers. Saville Row is a street in Mayfair, London, made famous for its bespoke tailoring. If fact, the term “bespoke” is understood to have originated in Savile Row when cloth for a suit was said to “be spoken for” by individual customers. Check out the rest of the too-sweet videos from their campaign here!