Destructed, raw hems, bleach splatters, overalls, and super straight skinnies . . . the denim experts at Madewell have been working hard over the last year, developing 47 new styles for fall. Relocating their denim headquarters to LA has inspired the creation of a new denim quality that has been refitted with a ton of stretch. Sexy stretch. And after all of that fine tuning, Madewell is launching their online denim bar today – a new virtual shopping experience that includes style stories, denim facts, and free hemming services. Blue jean baby!

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(new denim styles available at Madewell)