Joseph Szabo’s early photographs of teenage American life in the 70s was the perfect launching pad for Pookie and Louisa Burch’s already idiosyncratic sensibility. It’s the same individualistic and wonderfully quirky details that set Trademark apart from the trend consumed set – and it’s why we’ve been so smitten with the brand from their start. This season, I’m loving the addition of red buttons on a textured button up shirt, the unexpected use of lurex on an emerald green sweatshirt, the application of embroidery on Japanese Selvedge denim and the juxtaposition of feminine ruffles against traditional silhouettes.

(images courtesy of Trademark)