This past Saturday, more than 300 people took to the streets of San Francisco as part of a silent manifesto in celebration of H&M‘s upcoming collaboration with Maison Martin Margiela. It was a breathtaking sight with participants in all parts of the world, including Vienna, Toronto, Bucharest, Berlin, and Hong Kong, marching along in silence, wearing aprons and carrying signs. The uniforms are iconic to Maison’s design lab approach. As for the silence? Well, the signs were meant to speak for themselves of course. So what do you say, will you be headed to your nearest H&M on November 15th?

(collection found here, images courtesy of H&M)