Ted Baker has launched a wonderfully cheeky new campaign featuring Redge Blaker, a sharp-witted cultural adventurer and alter ego to VICE’s co-founder Gavin McInnes. Equal parts fashion anthropologist and style ambassador, Redge is always put together in true British gent form and of course, accessorized with a whole lot of laugh out loud humor. Head on over to StreetWinker for comical “how-to” videos, dazzling GIFs, and tip top style – because who doesn’t appreciate a dapper, well dressed man?!

(Fall 2013 collection available at Ted Baker)