Ted Baker has launched a wonderfully cheeky new campaign featuring Redge Blaker, a sharp-witted cultural adventurer and alter ego to VICE’s co-founder Gavin McInnes. Equal parts fashion anthropologist and style ambassador, Redge is always put together in true British gent form and of course, accessorized with a whole lot of laugh out loud humor. Head on over to StreetWinker for comical “how-to” videos, dazzling GIFs, and tip top style – because who doesn’t appreciate a dapper, well dressed man?!

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Moustache_noWater-210 Woman_O_noWater_210 Jewelry_noWater-210

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Man_G_v001_210 Lipstick_noWater_210 Man_B_v005_210

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Sorry_noWater_210 Teabagging_noWater_210 Woman_N_noWater_210

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Bowtie_noWater_210 TipTouch_noWater_210 Woman_I_noWater_210

(Fall 2013 collection available at Ted Baker)