Have I been living under a rock? Why am I just now discovering the brilliant concept of a round beach towel?! Australian based The Beach People launched their brand in 2013 with the Roundie, a cotton fringed towel printed with bold graphics. Since then, they’ve produced other beach ready items like jute totes, leather holsters and one adorable beach cart. I’ll take it all, thanks.

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(Roundie towels available at The Beach People & Free People)