Effortless. Timeless. Ageless. Cool AF. Jill Wegner, founder and former CEO of cult luxury boutique Totokaelo, has applied her same passion of craftsmanship and smart dressing to her new passion project: Roucha. Designed with a strong and intelligent female in mind, each piece is sized on a height-weight chart to fit women of all heights and sizes. I love the ease of wear and the simplicity of color. In a world of overhyped trends and wasteful fashion, this is a refreshingly amazing concept.