We’re just loving the über feminine turn Kira Plastinina has taken for Lublu this fall. Inspired by a young princess playing dress up in her mother’s closet, the Russian designer has taken lace and jacquards, Victorian-like floral prints, full volume skirts and dresses, and capelets for a youthful spin. Her fall campaign, shot by Tommy Ton, features everyone’s favorite streets style darlings donning her wears on the streets of New York City. What’s not to love?

(images courtesy of Lublu by Kira Plastinina)