When it comes to lip color, I’m a sheer, barely there kinda girl – mostly because it’s easy and natural. But man, after seeing the gorgeous red lip at 3.1 Phillip Lim this season, I’ll be the first to snatch up NARS‘ newest shade in VIP Red which launches later this fall. I love the darker, richer hue with the perfectly subtle hint of burgundy. Pucker up!

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(images via Style.com, Models.com & StyleBistro)