Last season, we were inspired to incorporate color into our lackluster beauty routine after seeing hot pink pouts come down the runway at DVF. This season, although we’re only 2 days into New York Fashion Week, the brightest of bright orange lips at Rag & Bone have stopped us in our tracks. Makeup pro Gucci Westman chose an almost neon matte orange to compliment the minimalist silhouettes and the pastel, white and black palette that dominated the collection. We dig it. Update: orange lips spotted at Prabal Gurung and Creatures Of The Wind. Is orange the new black?!

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(lip color is Revlon ColorBurst Matte Balm in Mischievous and Super Lustrous Lipstick in Carnival; images by WWD & Vogue)