Executive Editor

Citizen of SF, NYC and LA. Lover of elephants, aspen trees, the Lakers and anything handcrafted. Addict of boots, jewelry, lace and cotton candy.

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Erica's Photo Diaries



I’ve just spent the last five days in Istanbul where I marveled at the architectural wonder that is the Hagia Sophia, was humbled by the beauty of The Blue Mosque, haggled for jewelry and Iznik ceramics […]


NYFW Spring 2012 Highlights

New York Fashion Week has come to an end and it’s only fitting that we close out our coverage with a few of our favorite highlights: meeting a slew of beyond amazing bloggers (hollerrrr), attending […]


Mara Hoffman S/S 2012

The moment we walked into Mara Hoffman‘s Mara Mexicana presentation last week, our hearts literally skipped a beat. It honestly doesn’t get any better than custom prints inspired by Otomi embroidery and huipils, knitted Mexican serapes separates, […]


Fenton S/S 2012

Inspired by the paintings of Cecily Brown and the Art Deco architecture of Miami, Dana Lorenz’s striking jewelry collection was presented against a backdrop of rose and yellow gold chain drapes at The Four Seasons. Long rhinestone […]


FNO @ Madewell

Thank you to all of you that come out to our denim themed FNO event at Madewell last night! For those of you that missed it, we DIYed menswear-inspired accessories made from Madewell denim, such as bow ties, […]


Fashion’s Night Out 2011

Calling all fashionistas, come celebrate Fashion’s Night Out with us in New York on September 8th! We’ll be doing double duty, DIYing at two of our favorite stores: Madewell & Free People! Snack on some sweet […]


Mary Button Durell

Several months ago, we visited the studio of our friend Mary Button Durell. Mary, a San Francisco based artist, creates translucent and abstract sculptures using only a single material which is handmade by layering sheets […]


Jackson Hole, WY

I recently spent a week in Jackson Hole, visiting the majestic Grand Tetons and exploring Yellowstone’s expansive spread. This area of Wyoming is hands down one of my favorite places in the world and if […]


A Kanon Midsummer

Last Friday, our friends at Kanon Vodka and the über talented Jeremy Scott hosted an intimate luncheon at the Sunset Marquis in celebration of Midsummer. It was the sunniest and most gorgeous day in LA for DIY-ing […]


DIY Tepee Poles

Last November Lauren and I helped take down the 24 foot family tepee which permanently lives on my in-laws ranch. Per usual, the inner structure of the tepee was left standing through the winter, but […]

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