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Founded in 2010 by Erica Chan Coffman, Honestly WTF is a lifestyle blog curating stories covering fashion, art, travel, interior design, and DIY. Her passion for design and craft comes from her extensive background in jewelry design and her experience working in the art industry.

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What we do.

Authentic, story driven content creation

Social influence + amplification

DIY conceptulization

Branded product development

Fashion + Interiors styling

Brand ambassadorships

Event hosting/media appearances

Cross-promotional campaigns

By the Numbers.

Last Updated: July 2021

219K+

Blog Unique
Monthly Visitors

456K+

Blog Monthly Pageviews

144K+

Instagram Followers

7.1M+

Pinterest Followers

82M+

Pinterest Monthly Total Audience

Elsewhere:

29K+
Followers

86.6K+ Bloglovin Subscribers

8200+
Email Subscribers

28K+
Followers

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Our Audience*

Creative. Trendsetter. Clever. Curious. Globetrotter. Erica's audience relies on her to provide them with the aspirational content that inspires them to create, replicate or simply to discover something new.

87%

Women

58%

AGES 25-44

36%

$50-100K
Household Income

53%

$100-150K
Household Income

Interests:

Home
+ Garden

Lifestyles
+ Hobbies

Travel
+ Hotels

*Audience insights via Quantcast

We are continuously surprised and grateful for the amount of thought & innovation that goes into each post that we do with Erica and the HonestlyWTF team. Erica always comes up with ideas around unique ways to use our product. Not to mention that their team is an absolute joy to work with!

- artifact uprising

Featured Partnerships

Click on any logo to view the partnership in action

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Additional Partnerships

Old Spice

American Express

Gap

Toyota

J.Crew

Home Depot

Target

Cotton

Ford

method

Boursin

Loloi Rugs

Pottery Barn

Amazon

One King's Lane

LG

Lowe's

Teva

Edwards Desserts

Everything But The House

ABC Carpet & Home

David's Bridal

Moda Operandi

Plum Organics

Minted

Hong Kong Airlines

Finn Air

Parachute

Ferragamo

Aperol

Swarovski

Renaissance Hotels

Zappos

Madewell

Rothy's

Senreve

Intuit

LinkedIn

Absolut

Josh Cellars

Redbreast Whiskey

Ketel One

The Inside

Maisonette

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Featured In . . .

Martha Stewart

The Coveteur

Vogue

One Kings Lane

Allure

The Wall Street Journal

Barneys New York

House Beautiful

FYI Television Network

Footwear News

My Domaine

Who What Wear

Refinery29

Business Insider

Lonny Magazine

CN Traveler

SF Chronicle

 

Martha Stewart

Erica on The Martha Stewart Show

The Honestly Media team have been fantastic partners to work with. They are always prompt and professional, and continuously provide beautiful content for our clients.

- hello society

Let’s Work Together.

We love collaborating with brands that authentically fit the style and voice of our blog. Please contact us so we can brainstorm how to best meet your goals.

Partnerships@honestlywtf.com